Synergy can also project holograms wherever and whenever Jerrica needs them. The rest of the world only sees her computerized laser disguise.
Only Jerrica and her friends know that she and Jem are one in the same. Acting as their manager is longtime pal and Jerrica's current boyfriend, Rio. With the help of one of her late father's inventions, a holographic entertainment program named Synergy, Jerrica becomes rock icon Jem, and her fellow co-workers at the halfway house - sister Kimber and friends Aja and Shana - become her back up band, the Holograms. Benton learns that The Misfits, an all-girl group of abrasive bitches is Eric' s main priority, she decides to fight fire with fire. And the corrupt co-owner of Starlight Music, Eric Raymond, will stop at nothing to keep Jerrica and her interests in check. On the home front, the girls are a handful, demanding time and attention. Jerrica must now manage both businesses and it's not easy. He also ran Starlight House, a home for orphaned and foster girls. He owned half of the popular Starlight Music record label. When her father dies, Jerrica Benton is left with a lot of responsibilities.
Nothing exemplifies the carefree clash of fashion and fame better than this animated wonder featuring the first ladies of girl power. Instead of being hopelessly dated and directly linked to its toy line, Jem today remains a wonderfully evocative and energetically entertaining show that captures a place and an era that has all but vanished from the pop culture scene. But Jem, Kimber, Aja and Shana managed to figured out a way - through some very talented people behind the scenes - to transcend their demographically accurate marketing strategy and become something of an anomaly in the standard Madison Avenue kid's show carnival. After all, it was based on a line of dolls from Hasbro and initially conceived mainly as a crass commercial tie in. About as pre-fab as the Monkees, this half-hour hit parade could have been a crass business bungle. Fans of flesh and blood combos can argue all they want for the Go-Gos superiority or the Bangles, but when it comes to the queens of pen and ink performance, no one can hold a hand drawn candle to the collection of creative musicians known as Jem and the Holograms. Whenever the great girl groups of the rock and roll era are discussed, one animated band always seems to get shortchanged.
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